Colman's Mustard put up for sale ahead of Unilever-McCormick merger
Unilever has announced the sale of Colman's Mustard, a brand with deep roots in Norwich, England, ahead of its planned merger with American food giant McCormick in a deal reportedly worth £48bn. The sale is intended to proactively address potential competition concerns from the combination of Unilever Foods and McCormick. Colman's was founded in 1814 in Stoke Holy Cross, Norfolk, and had a factory in Norwich for 160 years before closing in 2020. The wider merger will see McCormick take control of brands like Hellmann's, Marmite, Knorr, and Pot Noodle, while Unilever focuses on home and personal care. A Unilever spokesperson said discussions are ongoing and operations continue as usual.
What we know
The wider deal will see McCormick take control of Hellmann's, Marmite, Knorr, and Pot Noodle.
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Unilever will focus on home and personal care brands including Dove, Persil, and Lynx.
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Colman's was founded in 1814 by Jeremiah Colman at Stoke Holy Cross.
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The sale is ahead of a proposed merger between Unilever and McCormick.
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Unilever has put Colman's Mustard brand and assets up for sale.
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The merger is believed to be worth £48bn.
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The Carrow factory closed in 2020.
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Production moved to Carrow in 1858.
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Unilever has put the Colman's Mustard brand and assets up for sale to address competition concerns ahead of its proposed £48bn merger with McCormick.
Verified · 1 sourcesLive reports
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